friends, dear colleagues and my respected fraternity,
With this article my intention is to start an entire new series this year. Eclectic, interesting and intriguing and much related to mainstream architecture. I will be looking forward to receiving suggestions in the box – leave a comment .
Have a Wonderful New Year Ahead.
What do we mean when we say a “star” is born?
The first “stars” among architects were born when they designed buildings that acted as specific symbols for cities which were contending for status as well as assets.
The brilliance of late Zaha Hadid’s flair to weave total fluidity and the magic of the building that Frank Gehry made which revived the whole city creating “the Bilbao effect” or for that matter Norman foster‘s Reichstag building that rebranded an entire nation are just a few of the “stars” for the list goes on that evolved a new phrase- a new category -a new era “Starchitecture”
The journalists who till then were in a race to bring stories of strong personality be it an actor or a sports person, an artist or a singer to its readers had never before dived into an architect’s work. But these same journalist suddenly elevated these individual architects generating ripples in journalism.
The blind frenzy with which internet responded made them a brand. Greater the number of Google clicks on the blockbuster building the higher the status of the individual architect grew in measuring his brilliance, his “star” effect- making him a brand a “starchitect.”
Eventually forcing the developers,the planners,the controllers,to commission a “starchitect”on their projects in hope of quick clearance of budgets & plans. In this continuous rush to sign them an entire new phenomena unfurled-
*These “starchitects” who started their journey, to differentiate a city were seen dotting the skylines with their signature styles in order to get more and more acknowledgement of their brand on the digital world and last of all, if we must say as a physical space to inhabit.*
And here”you &me”many decades later are being ushered to witness the mass production of barely distinguishable buildings. So tell me –
- Should we acclaim and respect these “starchitects” who are uniting the many cities of the world by giving them same skylines?
- Should the next generation strive to have a style for the purposes of building a successful brand, and hence a successful business?
-architect Babika Goel
Disclaimer–No injury or disrespect is intended to any particular person or brand with this article.